Fashion Editorial for Siri Ehmke.

“On the Mend” is about critically questioning common consumer practices and how the extension of usage cycles in fashion can be designed. The aim of this collection is to encourage self-reflection on one's own usage behaviour, to create inspiration for alternative approaches and thus to be part of the change. Another aim of this work is to communicate with consumers about the clothing. How can suggestions for repair be transported with the clothing?

Model Jullie Marie Fonseca

Hamburg, 2023

Fashion Editorial for Siri Ehmke.

“On the Mend” is about critically questioning common consumer practices and how the extension of usage cycles in fashion can be designed. The aim of this collection is to encourage self-reflection on one's own usage behaviour, to create inspiration for alternative approaches and thus to be part of the change. Another aim of this work is to communicate with consumers about the clothing. How can suggestions for repair be transported with the clothing?

Model Jullie Marie Fonseca

Hamburg, 2023